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NYC Journalism Mourns One of its Own

Journalism as a trade is undergoing a strange shift, both in ideals and applications. As this is happening, there’s an Old Guard who carried the torch for traditional journalism their entire lives who...

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Our Take on the Latest PR Crises

Throughout the past month, the executives at 5W have repeatedly been approached by the media for our opinions on the major missteps made by a variety of widely recognized brands.  Here’s a quick...

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IBM reduces telecommuting options

A decade or two ago, thanks to the fast spread of WiFi and more disconnected work environments, telecommuting was all the rage. But, just as quickly as it began, one major American company has decided...

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US Men’s Coach Out After Failure to Earn World Cup Spot

When it comes to international soccer’s most celebrated tournament, the United States’ men’s team has posted some disappointing showings in the past, but at least they made it to the dance. Now,...

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Is Gruden Going Back to The Sideline?

The speculation has been running like an undercurrent to the entire NFL season: would Super Bowl-winning coach John Gruden return to the sideline for the 2018 season? There’s no doubt Gruden is the...

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Scandal Can Destroy a Charitable Organization

  It should not come as a surprise to any organization, charitable or otherwise, that a scandal about the leaders, especially how they have used funds inappropriately, can have a powerfully negative...

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Staying Fit in the Office: How to Workout at your Desk

  If you work in an office or at a desk, you know that sometimes the days are long and likely there have been more than one or two days recently when you didn’t leave for lunch, maybe only getting up...

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Cola Wars Reignite

Americans are drinking less soda, and that’s cutting into the bottom line for the two biggest soft drink brands, Coke and Pepsi, making sales of other products in their line that much more important....

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Starbucks Settles with Ousted Customers

When two black men were arrested and forcibly removed from a Philadelphia Starbucks coffee shop for the offense of not ordering coffee, a single decision by a single manager thrust the entire brand...

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The IHOP Name Change: Crazy Smart, or Just Plain Crazy

Sometimes, companies need to do something dramatic if they want to get some attention in an overly-saturated marketplace. In a world where everyone is shouting over each other to earn the interest of...

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